Since the pandemic began, San Francisco has struggled to recover its population, which remains 2.6% lower in July 2025 than in April 2020, according to U.S. census data. Despite economic growth in tech and AI sectors, the city faces persistent issues like homelessness, rising crime, and high living costs that continue to drive residents away. The exodus has impacted the city's demographic and economic stability, with only Los Angeles experiencing a similar population decline among large metro areas.
Efforts to reverse the trend include political shifts, such as the election of moderate Mayor Daniel Lurie in 2024, who has taken steps to improve city conditions by moving away from progressive policies viewed as contributing to ongoing issues. Former President Donald Trump has publicly praised Lurie’s efforts, framing them as part of a broader push for city revitalization. Citizens and political groups are mobilizing funds and support to maintain this more centrist approach amid a backdrop of social and public safety challenges.